FORMA / RANDOM BRIEF
FORMA / 001
The Random Brief

No pressure.

Every brief is different.
No AI. Rule-based. Shareable.
Decision window
Client
—
Business
—
Problem
—
Budget
—
Channel
—
Constraint
—
Objective
—
Choose your move.
Your decision
—
Projected effect
Forma note
—
Simulated outcome. Not a forecast.
FORMA / PRAGUE
Form is content.
Live variables
Sector
—
Market
—
Budget
—
Time
—